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Introduction to Qualitative Market and Social Research Not complete 


This is the first module in the Recruiter Accreditation Scheme. Whether you are an experienced recruiter or new to the industry we hope that you find the modules interesting and informative. In this module we describe and define the nature of qualitative research, the methodologies used in market and social research and the essential part that recruiters play in this process. We also look at the role of the researcher and the links between research and recruitment.

If you are a new recruiter you will find there is a lot of new and unfamiliar terminology to learn. Our glossary of terms is available to help you with an explanation of regularly used terms.

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