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New and Emerging Recruitment Techniques Not passed 

Description

Traditional market and social research recruitment methods such as recruiting from a database of pre-registered potential participants are now being complemented by the use of social media as a recruitment tool. Social media can be useful as a recruitment tool as it can enable you to reach participants quickly and to source previously hard to reach audiences. Social media can also be used to source participants outside of your usual geographical location and catchment area. Like any other business tool social media needs managing to get the best out of it and to avoid any pitfalls.

In this module we look at best practices when using social media for recruitment. We also examine technologies such as apps and online communities where their use in research has an impact on recruitment and data protection.

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