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Social media policy

When you use social media as a recruitment tool or as advertising media for your business you need to set some rules for yourself, and also for any employees or associates you may use to help you in your recruitment (if you have any). It is all too easy for the boundaries between personal views or opinions and business objectives to become blurred.

If you have employees or associates a written social media policy is advisable which can also be part of their contracts of employment and/or service contract. It can also form the basis of a training plan to ensure that any employees and/or associates/suppliers understand that while contributing to social media activities at work they are representing your organisation. The content placed on social media should always have a purpose and benefit relating to your business activities.

If you have more than one employee and/or business associate posting on social media it is advisable to have someone who is accountable and responsible for the content. They should monitor the content and ensure it is consistent.

Remember that when an employee and/or business associate/supplier is no longer contributing to your business activities, you should stop their access to any of your social media business accounts.

Guidelines for posting on social media

These are things to consider when you post on social media and can be used as examples to put into a social media policy:

  • Do not share confidential information about any of your professional activities being undertaken on behalf of clients
  • Ensure that any personal views expressed are clearly stated  as such and that they do not represent views of either your client or your business
  • Do not use work emails in a private capacity to register on social media sites
  • Do not criticise other employees, clients, customers, contractors or suppliers of the company on any social media platform, either company or private
  • Do not post images or video clips that are inappropriate or any links to inappropriate website content
  • Do not include personal data about other employees, clients, customers, contractors or suppliers of the company as this could be a breach of data protection legislation.
  • Do not disclose confidential information belonging to the company, clients or suppliers such as products or services, technical developments or future business plans.