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Traditional Recruitment Methods for Qualitative Research Not complete 


This module explains the established methods of qualitative recruitment which have been widely used in the UK for many years. The module covers the different types of research you may be asked to recruit for in your market and social research career. It also covers the types of participants that are frequently recruited and highlights points that you must take into consideration when recruiting them..

Where applicable there are references to the MRS Code of Conduct to show important points and ethical considerations that you should be fully aware of and which are seen as best practice within the research sector. The UK Data Protection Act 2018 will also be quoted where you have to be aware of legal requirements governing the processing of personal data on identifiable living people. There is a further module which takes you through the Data Protection Act in more detail.

You need to register with the Information Commissioner's Office (ICO) before you start to collect participant information (personal data). Registration can be completed online here . It is very straightforward and has a nominal fee.

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