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Sensitive subjects need to be treated with tact and strict confidentiality by every person involved in the research project. For example if a person is being recruited for tax evasion they will not want to give their real name or sign for their incentive. If a subject is of a personal nature participants may only want to be interviewed in a one-to-one situation.
You must ensure that assurances of confidentiality and anonymity are upheld, especially concerning the collection of sensitive data. Participants must be given the opportunity to withdraw from the project at any point.
Within the provisions of the Data Protection Act, “special category data" (sometimes called sensitive personal data) means personal data consisting of information about:
Other data or information however can be considered sensitive even if it is not defined as such within the Data Protection Act, most notably financial data, and so you need to always be considerate about what you are collecting and why and ensuring that you take appropriate steps to reassure participants as and when required.
This module explains the established methods of qualitative recruitment which have been widely used in the UK for many years. The module covers the different types of research you may be asked to recruit for in your market and social research career. It also covers the types of participants that are frequently recruited and highlights points that you must take into consideration when recruiting them..
Where applicable there are references to the MRS Code of Conduct to show important points and ethical considerations that you should be fully aware of and which are seen as best practice within the research sector. The UK Data Protection Act 2018 will also be quoted where you have to be aware of legal requirements governing the processing of personal data on identifiable living people. There is a further module which takes you through the Data Protection Act in more detail.
You need to register with the Information Commissioner's Office (ICO) before you start to collect participant information (personal data). Registration can be completed online here . It is very straightforward and has a nominal fee.