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Client Expectations before and during recruitment

It is reasonable for clients to expect recruiters to have undertaken the following before any recruitment commences:

About the project


  • That you will read the paperwork carefully and raised any concerns about a project.
  • That you understand the subject matter of any research. This is particularly relevant where research is about topics, e.g. new technologies, medical issues, etc., that you may have no experience of. An internet search may prove useful but always check with clients if you are uncertain about the research subject matter.

Recruitment arrangements


  • That you will start recruitment early enough to identify any problems and feedback to clients as soon as possible.
  • That you will be pro-active with solutions to problems e.g. “I can’t find enough participants aged 20-24 years with three children but if the age was increased to 20-30 it would be no problem."
  • That you don’t swap the order of sessions without prior client permission. It could be that an end client is coming to see a particular group and can only attend at the specified time.
  • That you will provide regular updates and the completed recruitment profiles according to the timescales agreed and if you are unable to do that inform the client so that they are aware of this.
  • That you don’t hand back a project that you are unable to recruit with insufficient time for clients to find replacement recruiters.
  • That you will remind participants the day before any session is due to take place, and if there is a pre-task check, that participants have received and completed it.
  • That you will replace any participants who cancel before a session where it is possible to do so.
  • That you will be flexible about reasonable requests e.g. if hostessing at home, ringing for taxis for the moderator, etc.
  • And if your experience tells you that something won’t be achievable or give the best results, offer your advice, especially if you have recruited similar types of projects or consumers in the past. To a new researcher the information may be very valuable. But remember never to compromise another client’s confidentiality.